In this educational article for Progressive Distributor, it is my hope that I can arm distributors with knowledge to combat marketing hype. These articles do not attempt to bring distributors up to speed with bleeding-edge technology. They attempt to build a solid understanding of basic Internet fundamentals upon which distributors can base rational, intelligent business decisions.

This outline of work is intended to provide distributor executives with enough detail to start their own E-Business evolution.  The secret is, "You will always be overwhelmed, feel behind, and be unsure regarding the next steps." Waiting for these feelings to go away will paralyze anyone into total inaction. Start now with steady and consistent investments of first time and then money.

If you want to know about search engine placement and want to see who may be doing it right, then follow along with this test.