Industry Expertise for Associations
IRCG has years of experience working with both distributors and manufacturers and also with the associations they belong to. Our distributor/manufacturer work gives us a unique understanding of the issues within an industry, and the association work provides many additional insights. Regardless of which client came first, it is rare that we haven’t had experience in an industrial market.
Because this is a difficult time for most associations (declining membership, less tradeshow revenue, less active participation in association sponsored events), we find that we are doing more and more consulting work in addition to engaging speaking assignments.
Call us for a free phone consultation, or email info@ircg.com.
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When IRCG helps associations with strategy facilitation, it is usually for one of two reasons: 1) the association management needs help getting the Board to “hear,” or the Board needs help getting the association management to “hear,” or 2) the association is wrestling with a political hot potato such as a merger, reorganization or budget deficit which has no apparent end in site.
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Associations hear it everyday as they ask members why they are dropping their association membership: it’s just not worth the money anymore. If what associations are offering is not worth the money anymore, what is? That is the question we can help associations answer.
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Your speaker selection is one of the most important elements to a successful meeting. It is essential for your selected speaker to exhibit thorough knowledge of your group’s needs. When one of our team is in front of your audience, you can rest assured that your expectations will be met.
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IRCG has substantial experience in providing support and guidance through what can be difficult transitional periods for companies, associations and buying groups.
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One of the most valuable tools we use with trade associations is the industry white paper. This is an examination of where the industry is today and where it will be five years into the future.
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