Associations hear it everyday as they ask members why they are dropping their association membership: it’s just not worth the money anymore. If what associations are offering is not worth the money anymore, what is? That is the question we can help associations answer.

It goes beyond the classic membership needs survey. Understanding why needs have changed over the last few years is required. This understanding requires a dialog, not a question/answer on a piece of paper. With the understanding of what and why has changed, we can then start to piece together what would be of value now and in the future. We talk to a representative cross section of members to gain the understanding and can then supplement that sample with a less expensive web, fax or mail survey.

Armed with this understanding and information, Association management and the Boards of Directors can then put forth an agenda that speaks to the issues of the membership, rather than relying on what has always worked in the past.

Call us for a free phone consultation, or email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .