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Features & Expert Voices
C-Suite Success: Build "Ships" to Last a Lifetime
"Ships"—partnerships and relationships—need to be solid and purposeful, so let's explore what that really means and discover how you can build your ships to last a lifetime.
Bridging the Gap: Unlock the Power of Your Marketing Dashboard (Part 1)
Does your marketing dashboard help you answer basic questions about the effectiveness and efficiency of your marketing? If not, it's not a true dashboard.
Chronicles of a Sales Leader: What's Your Greatest Asset?
The sad reality is that most companies are placing more investment in keeping track of basic assets than arguably the most important assets of all—customers.
Motivating Change: Thrive Despite Economy
What can business leaders and market watchers do when economic uncertainty is up and consumer spending is down?
A Manager's Guide to Sales in a Down Economy
What is an executive to do with the sales department in difficult economic times like the present?
Bringing "Sexy Back" to Customer Service Technology
Companies are crossing into the realm of technological goodies, employing anything from text messaging to chat to cutting-edge CRM systems. But is customer service getting the shaft? Quite the contrary.


SALES & MARKETING STRATEGY
Best Practices to Grow Sales in the Healthcare Industry
Those selling in the healthcare industry are enjoying much success, even as the selling environment continues to grow more complex.
How Do You Enable Your Salespeople?
Enabling is the second biggest part of sales leadership, following and closely tied to creating a vision. But, unfortunately, there is a far more common practice in use by many companies—"sales prevention."
Avoid Drawn Out Sales Cycles and Win Quality Business
On a list of the "Top 10 Things Salespeople Don't Want to Hear From Customers," few rank as high as "we'll need some time to think about it."
Breaking Tradition to Enhance Success in the Energy Industry
For companies in the oil and gas industry, sales practices that have proven successful in the past may not be enough to produce similar results in the future. A recent study revealed several areas where the energy industry is underperforming compared to 20 other industries.


MANAGEMENT
Economic Crisis Felt at top of Corporate Ladder, but Some Industries Still Unaffected
Are you starting to feel the market crunch at the top of the corporate ladder? If not, you may be in one of the few markets that aren't affected by wavering economic stability.
Economic Uncertainty Needs Adaptive Leaders
With the unbelievable instability of our economy, we all know too well that businesses come and go. It's time to adapt…or die.
What's the Secret to Profitability?
No one wants to turn business away, especially during these tough times. However, agreeing to do business with the wrong clients will sap your valuable resources.
Does Workplace Design Equal Job Performance?
Looking to decrease your workforce's workspace? Not so fast. While few of us can afford cushy office upgrades, a workplace redesign can make a big difference to productivity.


MEETINGS & TRAVEL
Tradeshows: Can Money Really Buy It All?
Definitely not. A great trade show requires more than just throwing money at a project manager and hoping you get something that sticks.
On the Road: Providence
Much has been made of Providence's transformation in recent decades from post-industrial urban wasteland to New England's aptly monikered Renaissance City.
Quick Meeting Openers: Icebreakers for Introductions
Although most meeting starters can be used to help people introduce themselves, the activities in this section are particularly aimed at doing just this.
Let Workers Help Themselves: Maximize ROI from Corporate Gatherings
Getting your team to plan the details of their own corporate future is a very effective way to keep your participants engaged, communicate ideas and elicit enthusiastic "buy-in" for future endeavors.


TRAINING
Sales Training: A Great Question Reveals More Than a Great Answer
Uncover great sales talent—worth training—with better questions.
Sales Training Institute Opens in New Jersey
The first consultative sales curriculum to be licensed by the State of New Jersey wil begin classes in Jan 2009.
Coach to the Habits of Success, not Luck
Prior to delegating the methods in which to perform a certain task, it is important to work with teams on their habits.
A Neurolinguistic Sales Lesson: Auditory Obama Versus Kinesthetic McCain
Whether you're a senator running for president or a salesperson trying to win over a customer, your most important competitive weapon is your mouth.


TECHNOLOGY
Three Ways to Gather Actionable Data to Improve Marketing Impact
By incorporating three simple methods to streamline the data collection process, marketers can guarantee the information they gather will be actionable and improve their impact.
Opportunities to Achieve Revenue Growth in the Technology Industry
Selling organizations in the technology industry are better than most at identifying and connecting with key individuals who make buying decisions.
Landing Pages That Work
Here's how smart marketers are optimizing their landing pages to drive results.
Be a New Vendor Search Master
While Google is extremely effective in separating the "daisies from the weeds," you will still waste a lot of valuable time, if you don't employ effective search strategies.


 
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Sales Incentive Programs - Sales Marketing Management Skills - Employee Motivation Articles


Our Editor Suggests
Best Practices to Grow Sales in the Healthcare Industry
November 21, 2008 Those selling in the healthcare industry are enjoying much success, even as the selling environment continues to grow more complex.
Summing Up the Benefits of Recognition
November 19, 2008 Custom Design Marketing launches Employee Recognition Calculator and takes the mystery out of measurement.

  
Buy•ology
November 21, 2008 Truth and Lies About Why We Buy (Doubleday; $24.95)


Conversational Capital
November 20, 2008 How to Create Stuff People Love to Talk About (FT Press; $25.99)



  
Training Magazine Institute 2008
Dec. 03 - Dec. 05, 2008
Buena Vista Palace Hotel and Spa
Orlando, FL
Training Magazine Institute brings you the most popular face-to-face skill-building certificate programs from Training magazine, including certificates for classroom training, e-learning, strategy building, and more.

Live Webcast: How FranklinCovey Uses Webinars to Build Business, Reduce Costs and Provide World-Class Training
Dec. 10 - Dec. 10, 2008
Online

Join Training on December 10 at 2pm EST to hear Dave Green discuss how FranklinCovey uses Webinars to gain new customers, try out new topics and provide a profitable new training channel. Find out how using Webinars has enabled FranklinCovey to improve training while cutting costs, retain more customers and increase profitability.

Training 2009 Conference & Expo
Feb. 09 - Feb. 11, 2009
Georgia World Congress Center
Atlanta, GA
It's time to set your sights on Atlanta, GA, February 9-11, 2009 for Training 2009 Conference & Expo. As the source for professional development, this year's conference promises all of the in-depth content and practical insights you've come to expect from Training magazine…and much more. In addition, Training magazine is proud to present participant-centered training guru Bob Pike's Creative Training Techniques conference-within-a-conference (one of the best train-the-trainer resources available anywhere), training evaluation authorities Don and Jim Kirkpatrick's Evaluation Summit, and cutting-edge researcher Tony O'Driscoll's Get a Second Life: Learning in Virtual Environments Summit. Want more? This year's Expo floor will show you the best tools for the solutions you need this year (and the next). Plus, experiment and learn in the Expo Learning Trends Lab (with 3D virtual learning, rapid development tools, mobile learning, games and simulations, rapid authoring tools, and Web 2.0) and be an active networker, creative collaborator, and knowledge sharer when you join your Expo Connector and games-for-learning guru, Thiagi, for high-involvement games and activities (and prizes).