"As a manufacturer, we are constantly working to improve our position and relationship with our distributor network. Working at Cross-Purposes highlights why this is an important activity and why it is so wrought in challenges. I have changed my view of win-win after reading this book. If we can develop win-neutrals going in both directions and avoid win-lose scenarios that is my new paradigm."
— Mark Hollinger, Vice President, Distribution, Mannington Mills, Inc.
Order this book from the National Association of Wholesaler-Distributors.