Mike Emerson

Mike Emerson has been an IRCG Partner for six years.  Mike joined Indian River in 1998 and has worked with hundreds of distributors and manufacturers of all sizes and within many lines of trade.  


As a Partner in the firm, Mike has managed a broad array of projects.  His main focus areas include:  compensation design, strategy facilitation, market research, and data modeling and analysis.     

Mike writes extensively on distributor and marketing channel topics and is frequently quoted on contemporary issues.  He has authored four books, published by NAW: What’s Your Plan?  Smart Salesforce Compensation in Wholesale Distribution, Working at Cross-Purposes: How Distributors and Manufacturers Can Manage Conflict Successfully, Value Creation Strategies for Wholesaler-Distributors and What’s the Right Plan?  Effective Sales Incentive Design for Wholesaler-Distributors.  Mike is also a university lecturer on marketing topics.


“Mike Emerson has a truly unique ability to make complex topics understandable. He goes way beyond the theories to show you exactly how to apply the concept to your business.”

- Senior Distributor Executive


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