Business Strategy

Think you know your customers? Think again.

Think you know your customers? Think again.

Written by Mike Marks on Thursday, 20 June 2019.

Most distributors think they know their customers. Until they actually talk to those customers. Often, when distributors think about value propositions or differentiating...
5 Areas of Your Business to Examine if You Want to Stay Relevant in 2020

5 Areas of Your Business to Examine if You Want to Stay Relevant in 2020

Written by Mike Marks on Thursday, 18 April 2019.

When the ball drops, and 2019 flips to 2020, will you have closed some of the gap between you and your most innovative distributor competitors, or will that gap have widened so...
The Value of Data is in How You Use It

The Value of Data is in How You Use It

Written by Mike Marks on Thursday, 04 April 2019.

Distributors who are thriving – and there are many -- in today’s digitally driven market are those who play to win and not to lose. But adopting a winning strategy doesn’t...
Set Yourself Up Now to Beat the Next Recession

Set Yourself Up Now to Beat the Next Recession

Written by Mike Marks on Monday, 07 January 2019.

Digital transformation. Consolidation. Growing concerns over manufacturers’ going direct. With all the shiny objects in front of distributors right now, it’s easy to ignore...
3 Ways to Minimize Risk in Your Business Investments

3 Ways to Minimize Risk in Your Business Investments

Written by Mike Marks on Monday, 12 November 2018.

A strong economy has provided distributors with more investment capital in 2018 than they've seen in over a decade. Even small, independent distributors are making investments,...
5 Value Drivers That Don't Involve Cutting Prices

5 Value Drivers That Don't Involve Cutting Prices

Written by Mike Marks on Monday, 29 October 2018.

Most customers will ask for a price cut if you ask them how you can provide more value. But discounts are the surest way to erode margins and start a race to the bottom.
Distributors: Get Out of Your Echo Chamber

Distributors: Get Out of Your Echo Chamber

Written by Mike Marks on Monday, 06 August 2018.

A lot of distributors have been operating in an echo chamber without realizing it. Distributors in an echo chamber don't measure anything, so they don't understand what's...
In the News: 5 Things Your Customers Need Less Of

In the News: 5 Things Your Customers Need Less Of

Written by Mike Marks on Wednesday, 18 July 2018.

Most distributors are offering customers things they really don't want or need.
In the News: To Successfully Leverage Data Think People, Not Technology

In the News: To Successfully Leverage Data Think People, Not Technology

Written by Mike Marks on Monday, 25 June 2018.

Leverage human resources - not just technology - to bridge the gap between raw data and actionable insights.
How to Turn Spot Buys into Repeat (and Profitable) Customers

How to Turn Spot Buys into Repeat (and Profitable) Customers

Written by Mike Marks on Monday, 26 February 2018.

Are you ignoring customers that have bought from you once and never came back? You may be missing out.
In the News: The Risks of a Stagnant Management Style

In the News: The Risks of a Stagnant Management Style

Written by Mike Marks on Tuesday, 20 February 2018.

There's nothing wrong with a "lifestyle" approach to management... unless you want your business to grow beyond your own contributions.
A Lesson in Role Specialization from Your Doctor’s Office

A Lesson in Role Specialization from Your Doctor’s Office

Written by Mike Marks on Wednesday, 24 January 2018.

Specialized sales roles are more efficient and effective, as the medical industry well knows.
The Economic Value of Customer Trust

The Economic Value of Customer Trust

Written by Mike Marks on Thursday, 11 January 2018.

Loyal customers will give reps the opportunity to fix problems when they arise.
3 Distribution Trends to Take Advantage of in 2018

3 Distribution Trends to Take Advantage of in 2018

Written by Mike Marks on Wednesday, 06 December 2017.

Distributors playing to win in 2018 – not just to not lose – must be proactive.
In the News: How (Not) to Respond to Amazon

In the News: How (Not) to Respond to Amazon

Written by Mike Marks on Wednesday, 22 November 2017.

In the wake of Amazon's announcement that it will offer a Prime option with unlimited free two-day shipping to Amazon Business customers, some distributors may react...
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