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Distributors: Get Out of Your Echo Chamber

Written by Mike Marks on Monday, 06 August 2018. Posted in Distribution

Distributors: Get Out of Your Echo Chamber

A lot of distributors have been operating in an echo chamber without realizing it. Distributors in an echo chamber don't measure anything, so they don't understand what's working and what isn't. They also focus a lot on the day-to-day minutia without seeing the big picture.

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