B2B Marketing

In Today’s Market, Branding Must Go Beyond Your Logo

In Today’s Market, Branding Must Go Beyond Your Logo

Written by Mike Marks on Tuesday, 30 July 2019.

In the digital age, branding is no longer just advertising, or logos and slogans. Now, successful branding requires a comprehensive strategy and it has to include the entire...
7 Strategies to Make Your B2B Marketing More Effective

7 Strategies to Make Your B2B Marketing More Effective

Written by Dan Horan on Tuesday, 30 July 2019.

Your customers are used to making purchases online in their daily lives. And, more and more, they expect ecommerce in the working world, too. Too many distributors don’t focus...
9 Tips for Distributors to Make the Most of Social Media

9 Tips for Distributors to Make the Most of Social Media

Written by Dan Horan on Thursday, 11 July 2019.

If you’re still wondering whether your business should be on social media, it’s easy to learn the answer: Ask your customers. If they’re using it, then you should be,...
3 Steps to a More 'Intentional' Brand

3 Steps to a More 'Intentional' Brand

Written by Dan Horan on Thursday, 17 May 2018.

Dan Horan offers distributors a pragmatic way to narrow the gap between their current brand and their ideal brand.
The Difference Between Good Branding and Great Branding

The Difference Between Good Branding and Great Branding

Written by Dan Horan on Wednesday, 25 April 2018.

This is the second part of a four-part series on distributor branding.
What Makes a Brand in B2B?

What Makes a Brand in B2B?

Written by Dan Horan on Tuesday, 03 April 2018.

IRCG Associate Consultant Dan Horan argues that a company brand is defined by much more than its logos or letterhead.
Overinvested in Sales, Underinvested in Marketing

Overinvested in Sales, Underinvested in Marketing

Written by Mike Marks on Tuesday, 01 August 2017.

Today’s buyer takes a much more active role in the buying process. These customers – who would much rather do their own research than be interrupted by a salesperson – are...

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