B2B Marketing

In the digital age, branding is no longer just advertising, or logos and slogans. Now, successful branding requires a comprehensive strategy and it has to include the entire...

Your customers are used to making purchases online in their daily lives. And, more and more, they expect ecommerce in the working world, too. Too many distributors don’t focus...

If you’re still wondering whether your business should be on social media, it’s easy to learn the answer: Ask your customers. If they’re using it, then you should be,...

Dan Horan offers distributors a pragmatic way to narrow the gap between their current brand and their ideal brand.

This is the second part of a four-part series on distributor branding.

IRCG Associate Consultant Dan Horan argues that a company brand is defined by much more than its logos or letterhead.

Today’s buyer takes a much more active role in the buying process. These customers – who would much rather do their own research than be interrupted by a salesperson – are...