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  • Featured in NAW: Winning in a Post-Amazon World

    Featured in NAW: Winning in a Post-Amazon World

    Mike Marks, Thursday, 30 January 2020

    Just because Amazon is a household name doesn’t mean distributors must emulate its every move to compete.

    IRCG Managing Partner Mike Marks’s latest guest post for the National Association of Wholesaler-Distributors offers up suggestions for distributors looking to succeed in the shadow of Amazon. It’s not about beating the online behemoth, but about creating more value in your own niche, for your own customers.

  • Why Distributors Need to Build a Digital Roadmap to Drive Profits

    Why Distributors Need to Build a Digital Roadmap to Drive Profits

    Mike Marks, Tuesday, 28 January 2020

    Indian River Consulting Group managing partner Mike Marks spoke at the Barnes Dennig annual Seminar for the Wholesale/Distribution Niche. He presented on “Creating a Digital Roadmap to Drive Profits.”

  • UID Sneak Peek: Mike Marks on the New Digital Reality of Distribution

    UID Sneak Peek: Mike Marks on the New Digital Reality of Distribution

    Mike Marks, Thursday, 19 December 2019

    Indian River Consulting Group Managing Partner Mike Marks is one of the permanent faculty members at the University of Innovative Distribution (UID). He helps define and lead courses in operations, executive management, sales, marketing and more. The program is tailored to wholesale distributors and manufacturers selling through wholesale distribution, and focused on developing actionable plans.

B2B Marketing

  • UID Sneak Peek: Dan Horan on Building an Intentional Brand

    UID Sneak Peek: Dan Horan on Building an Intentional Brand

    Dan Horan, Thursday, 19 December 2019

    Of the 56 sessions offered at the University of Innovative Distribution in 2020, IRCG consultants will lead eight. Senior Associate Consultant Dan Horan will be presenting as a faculty member for the first time at the 2020 University of Industrial Distribution (UID). With a background in marketing and advertising, Dan will dissect the four aspects of an effective and profitable branding strategy in his session, “B2B Branding Strategies for the 2020s.”

  • In Today’s Market, Branding Must Go Beyond Your Logo

    In Today’s Market, Branding Must Go Beyond Your Logo

    Mike Marks, Tuesday, 30 July 2019

    In the digital age, branding is no longer just advertising, or logos and slogans. Now, successful branding requires a comprehensive strategy and it has to include the entire customer experience. 

  • 7 Strategies to Make Your B2B Marketing More Effective

    7 Strategies to Make Your B2B Marketing More Effective

    Dan Horan, Tuesday, 30 July 2019

    Your customers are used to making purchases online in their daily lives. And, more and more, they expect ecommerce in the working world, too. Too many distributors don’t focus enough on their B2B ecommerce – in some cases because they believe in-person field sales is their one and only go-to sales method, or because they feel they can’t compete with Amazon, so it’s pointless to invest in ecommerce.

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