If you’re still wondering whether your business should be on social media, it’s easy to learn the answer: Ask your customers.
If they’re using it, then you should be, too.
But don’t begin and end with that single question. Equally important is the follow up: Which social media platforms do your customers use most, and for what purposes?
That is important information because you don’t need to spray posts all over the social media universe; instead choose the platforms that best represent your business, are the best potential homes for the content you create, and are the best way to deliver your message to your customers and prospects.
Once you have that knowledge, developing and growing a social media presence really isn’t as difficult as many distributors assume it is.
Here are some basic tips for getting started – or improving – your social media presence:
Taking advantage of the opportunities for exposure and messaging social media offers is not terribly complicated, and its benefits can be huge. So, go forth and post!