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Bridge the Disconnect Between Tech and Culture in the Use of Big Data

Written by Mike Marks on Tuesday, 04 April 2017. Posted in Distribution

Bridge the Disconnect Between Tech and Culture in the Use of Big Data

Only 1 in 5 e-commerce executives across industries rate their organizations as having a “world-class” data-driven culture, according to Clearhead’s 2016 Digital Optimization Benchmarking Study. While the study of 144 e-commerce executives found that most have analytics technology in place, staffing shortages, skills gaps and cultural barriers have meant that for many companies, “the technology that can improve customer experience, such as analytics, testing and personalization, sits on the shelf.”

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