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Study: Field Sales Roles Still Key Despite E-Commerce Shift

on Tuesday, 21 March 2017. Posted in Distribution

Study: Field Sales Roles Still Key Despite E-Commerce Shift

Sales roles today are becoming less transactional as more customers move ordering activity online. In a recent survey we conducted with MDM, distributors have predicted that as this trend continues, sales reps will have a harder time getting in front of customers (see Amazon Effect Takes Aim at Relationship Equity). A million U.S. field sales positions may even disappear because of growing e-commerce, if Forrester’s 2015 prediction is to be believed.

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