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How to Play to Win – Not to Not Lose

Written by Mike Marks on Wednesday, 21 September 2016. Posted in Distribution

How to Play to Win – Not to Not Lose

Every distributor says they are different because of their service and their people. But those are not differentiators: They are just the ante to play. If you have both, you get to bid. But if that’s your strategy, you’re going to be stuck competing on price.

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