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Competitive Differentiation: A Matter of Perspective

on Monday, 20 July 2015. Posted in Distribution, Manufacturing

The question of a company's strengths must be viewed from a customer's perspective.

Competitive Differentiation: A Matter of Perspective

We’re all familiar with the SWOT analysis and what that “S” represents: your company’s strengths. Common answers to the question of what a company’s strengths often come from the perspective of sales managers or fellow employees, such as how great people are to work with or how experienced sales reps are.

 

 

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