About Us

Is it time to make a change in your business?

When you partner with IRCG, you benefit from our team’s decades of experience working with hundreds of distributors and manufacturers in every industry vertical. Since 1987, we have driven real results in B2B markets through practical action based on data, not anecdote.

IRCG helps accurately diagnose problems and identify risk-bound alternatives so you can:

Proactively chart a path for growth

Identify and act on new market opportunities

Successfully align sales compensation with your goals

Dust off and jumpstart your strategic plan

IRCG’s partners have served as senior research fellows for the NAW Institute and faculty for Purdue’s University of Innovative Distribution.

Our Team

Mike Emerson

Mike Emerson

Managing Partner

Mike Emerson joined the IRCG team in 1998 and has been a partner since 2004. He has worked with hundreds of distributors and manufacturers of all sizes and within many lines of trade.


Mike Marks

Founding Partner

Mike Marks co-founded IRCG in April 1987. He began his consulting practice after working in distribution management for more than 20 years. Over the years, his narrow focus in B2B channel-driven markets has created an extensive number of deep executive relationships within virtually every business vertical in construction, industrial, OEM, agricultural, and healthcare.

steve deist

Steve Deist


Steve Deist has over 20 years of experience working for hundreds of distributor, retail, manufacturer and private equity clients in dozens of lines of trade.

Ready to make a change?

  • This field is for validation purposes and should be left unchanged.