In his chapter, Steve helps readers understand the impact that data can have on a wholesale distribution company when it deploys the sales team more effectively and properly aligns resources with market opportunities.
But distributors have to go beyond just numbers. He writes: “Numbers don’t add up to a plan. For distributors, the how-to plan will inevitably involve the sales force, which is usually the biggest single expense category and the most powerful competitive weapon – indeed, the heart of most distributor organizations.”
His chapter in the book, “Market Access Analytics: Use Data to Deploy Sales & Marketing Effective,” is about translating analytics into action on the front lines.
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Give IRCG a call today at 321-956-8617 to talk about how you can more effectively deploy your sales and marketing resources. Or contact us now.
