IRCG Insights Blog

The 2 Areas of Business Distributors Must Focus On If They Want to Win

The 2 Areas of Business Distributors Must Focus On If They Want to Win

Written by Mike Marks on Tuesday, 03 September 2019.

There are two trends distributors should be paying close attention to in today’s market. One is understanding the role of technology, and the other is attracting and retaining...
To Thrive in a Changing Market, Know Your Customers

To Thrive in a Changing Market, Know Your Customers

Written by Mike Marks on Tuesday, 27 August 2019.

Disruption is probably the one constant in today’s market.
Distributors Must Differentiate to Minimize Channel Conflict

Distributors Must Differentiate to Minimize Channel Conflict

Written by Mike Marks on Wednesday, 21 August 2019.

One of the most common issues that arise between manufacturers and their distributors is channel conflict.
Indian River Consulting Adds McKinnon Shisko to Team

Indian River Consulting Adds McKinnon Shisko to Team

on Tuesday, 20 August 2019.

We are proud to welcome McKinnon Shisko as a Senior Associate as we grow our team to meet the distribution market’s needs.
In Today’s Market, Branding Must Go Beyond Your Logo

In Today’s Market, Branding Must Go Beyond Your Logo

Written by Mike Marks on Tuesday, 30 July 2019.

In the digital age, branding is no longer just advertising, or logos and slogans. Now, successful branding requires a comprehensive strategy and it has to include the entire...
7 Strategies to Make Your B2B Marketing More Effective

7 Strategies to Make Your B2B Marketing More Effective

Written by Dan Horan on Tuesday, 30 July 2019.

Your customers are used to making purchases online in their daily lives. And, more and more, they expect ecommerce in the working world, too. Too many distributors don’t focus...
Survival in the Face of Amazon: What Distributors Must Do to Win

Survival in the Face of Amazon: What Distributors Must Do to Win

Written by Mike Marks on Tuesday, 30 July 2019.

Distributors can capitalize on what they already know, personalized customer service, when they pair it with today’s technology. Learn why distributors shouldn’t be afraid...
9 Tips for Distributors to Make the Most of Social Media

9 Tips for Distributors to Make the Most of Social Media

Written by Dan Horan on Thursday, 11 July 2019.

If you’re still wondering whether your business should be on social media, it’s easy to learn the answer: Ask your customers. If they’re using it, then you should be,...
Think you know your customers? Think again.

Think you know your customers? Think again.

Written by Mike Marks on Thursday, 20 June 2019.

Most distributors think they know their customers. Until they actually talk to those customers. Often, when distributors think about value propositions or differentiating...
Your Channel Partners Are Talking … Are You Listening?

Your Channel Partners Are Talking … Are You Listening?

Written by Mike Marks on Thursday, 23 May 2019.

Just as with any other relationship, when distributors and manufacturers break up, poor communication is often to blame.
5 Areas of Your Business to Examine if You Want to Stay Relevant in 2020

5 Areas of Your Business to Examine if You Want to Stay Relevant in 2020

Written by Mike Marks on Thursday, 18 April 2019.

When the ball drops, and 2019 flips to 2020, will you have closed some of the gap between you and your most innovative distributor competitors, or will that gap have widened so...
The Value of Data is in How You Use It

The Value of Data is in How You Use It

Written by Mike Marks on Thursday, 04 April 2019.

Distributors who are thriving – and there are many -- in today’s digitally driven market are those who play to win and not to lose. But adopting a winning strategy doesn’t...
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