Mindsets for Managing a Slowdown
Our national media likes to play Chicken Little – predicting calamity with the merest justification. We’ve heard the predictions we’ll be facing a recession in 2023, but the pundits...
Mike Marks
CRM Adoption: The Time is Now for Distributors
CRM stands for Customer Relationship Management. It refers to the strategies your salespeople—and all customer-facing staff—use to manage customer relationships. CRM technologies exist to help the people on your...
Market Better: How to Segment Your B2B Customers Using Behavioral Analytics
You want to improve your marketing strategy, but you’re staring down the abyss of options to take. For proven success, develop a laser focus on where you direct your...
Managing Change in Digital Transformation: How to Build the Path of Least Resistance
Let’s say you’ve greenlighted the adoption of technology in your business, whether that’s implementing automation for certain processes or adopting an ecommerce platform. That’s great – it’s important, in...
6 Steps to Improve Your Customers’ Experience with Your Company
It’s probably safe to assume that we all understand what the customer experience refers to: how a business engages with its customers. But the critical part of the definition...
6 Distributor Best Practices to Improve Employee Engagement
Employees don’t want to be worker bees – they want to feel like they are part of something important. Great leadership and communication play key roles in employee engagement....
An Investment Roadmap for Digital Transformation for Distributors
Digital transformation isn’t as simple as just selecting software and then hitting go. To be successful, you need to do the research and build a technology investment roadmap. This...
3 Strategies for Distributors to Weather the Supply Chain Crunch
The supply chain is now the equivalent of a wild pendulum with sporadic oscillations.
Supply Chain Resiliency – The Forces Reshaping Channel Partnerships
Electro Federation Canada and the Canadian Institute of Plumbing & Heating are teaming up to feature our own Mike Marks for this timely webinar on Thursday, February 18 at...