IRCG Insights Blog

Keys to Market Access, Part 4: Understand True Market Potential

Written by Steve Deist, Mike Marks on Wednesday, 15 April 2015.

This blog is the fourth of five in a series looking at the five keys to unlocking profitable growth. The fourth key to a successful market access strategy is to understand true...
Keys to Market Access, Part 3: Measure the Right Things

Keys to Market Access, Part 3: Measure the Right Things

Written by Steve Deist, Mike Marks on Wednesday, 08 April 2015.

This blog is the third of five looking at the five keys to unlocking profitable growth. The third key to a successful market access strategy is to measure the right things.

Keys to Market Access, Part 2: What Are Your Customers Buying?

Written by Steve Deist, Mike Marks on Tuesday, 31 March 2015.

This blog is the second of five looking at the five keys to unlocking profitable growth. The second key to a successful market access strategy is to provide different levels of...

Featured in Industrial Distribution: Is Your Sales Force on the Right Track?

on Friday, 27 March 2015.

Is Your Sales Force on the Right Track? was published this week on trade magazine Industrial Distribution’s website and featured in the magazine’s daily e-newsletter.
Now Available - Myths and Misperceptions: How Markets Are Really Made in HVACR

Now Available - Myths and Misperceptions: How Markets Are Really Made in HVACR

on Wednesday, 25 March 2015.

Indian River Consulting Group Partners Mike Marks and Steve Deist partnered with the Heating, Air-conditioning and Refrigeration Distributors International to publish a book...
Keys to Market Access, Part 1: Understand How Demand is Created

Keys to Market Access, Part 1: Understand How Demand is Created

Written by Steve Deist, Mike Marks on Saturday, 21 March 2015.

This blog is the first of five looking at the five keys to unlocking profitable growth. The first key to building a successful market access strategy is to understand how...

The Use and Abuse of Customer Profitability Analytics

on Friday, 13 March 2015.

Over the past couple of months, a series of IRCG articles on the use and abuse of customer profitability analytics has appeared in Modern Distribution Management’s premium...

IRCG Featured in Electrical Wholesaling Magazine

on Friday, 13 March 2015.

Indian River Consulting Group Partners Mike Marks and Steve Deist were recently featured in an article in Electrical Wholesaling on the keys to unlocking profitable...

Distributor's Guide to Analytics Now Available

on Monday, 09 March 2015.

Indian River Consulting Group Partner Steve Deist is featured in the new MDM compendium, The Distributor’s Guide to Analytics. In his chapter, Steve helps readers...

Prepare for 2015 by Deciding What Not to Do

on Tuesday, 16 December 2014.

Indian River Consulting Group Partner Steve Deist was recently interviewed by Modern Distribution Management for its monthly Executive Briefing.  

How to Go from Too Many Distributors to Just Right

Written by Steve Deist, Tim Horan on Thursday, 06 November 2014.

Manufacturers are always struggling with whether or not they have the right distribution plan. They want to understand if they have the right number of distributors and if the...

Avoid the CRM Trap

Written by Steve Deist on Thursday, 06 November 2014.

Customer relationship management (CRM) software is only a tool and only one piece of the “sales fitness” equation. Successful people have good habits and the tools...
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