*Disclaimer: The following case study is based on a real client. The company name has been changed to protect the company’s identity Allison-Fuchs is a leader in the power...
The need for a strong strategy does not stop because of unprecedented times. If anything, troubling times should highlight the importance of a sound strategy based on customer needs...
Of the 56 sessions offered at the University of Innovative Distribution in 2020, IRCG consultants will lead eight. Senior Associate Consultant Dan Horan will be presenting as a...
Your customers are used to making purchases online in their daily lives. And, more and more, they expect ecommerce in the working world, too. Too many distributors don’t focus...
If you’re still wondering whether your business should be on social media, it’s easy to learn the answer: Ask your customers.
If they’re using it, then you should be,...
It’s important to know the difference between one customer’s needs and another’s. Associate Consultant Dan Horan recently wrote about this in a guest post for Modern Distribution Management, What...
Dan Horan offers distributors a pragmatic way to narrow the gap between their current brand and their ideal brand.
This is the second part of a four-part series on distributor branding.
IRCG Associate Consultant Dan Horan argues that a company brand is defined by much more than its logos or letterhead.
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