In the digital age, branding is no longer just advertising, or logos and slogans.
Now, successful branding requires a comprehensive strategy and it has to include the entire customer experience. To work for a company, branding has to be built on a foundation of knowing who your customers are, what they want, and what their pain points are, and learning how to address those to make the pain go away.
Getting it right means you genuinely have to care. If you listen to your customers to understand, they’ll tell you exactly what they want.
I’ll be talking in depth about successful branding as a keynote speaker at the annual NAFCD + NBMDA Annual Convention, November 12-14, 2019 in New Orleans, La.