In the News: Marks Compares Lighting Distribution to the 'Wild West'
The lighting distribution market is rife with change, thanks to low start-up costs for newcomers, short product life cycles and channel conflict. In a recent interview with LightED Magazine, Indian River Consulting Group's Mike Marks called the market “the wild, wild west,” comparing the impact of LED to the fight over direct versus alternating current during the late 1800s.
Read Welcome To The Wild, Wild West! in LightED Magazine for Marks' take on who the winners will be in this "frothy" market.