Digital Distribution

Featured in NAW: Winning in a Post-Amazon World

Written by Mike Marks on Thursday, 30 January 2020.

Featured in NAW: Winning in a Post-Amazon World

Just because Amazon is a household name doesn’t mean distributors must emulate its every move to compete.

IRCG Managing Partner Mike Marks’s latest guest post for the National Association of Wholesaler-Distributors offers up suggestions for distributors looking to succeed in the shadow of Amazon. It’s not about beating the online behemoth, but about creating more value in your own niche, for your own customers.

Why Distributors Need to Build a Digital Roadmap to Drive Profits

Written by Mike Marks on Tuesday, 28 January 2020.

Why Distributors Need to Build a Digital Roadmap to Drive Profits

Indian River Consulting Group managing partner Mike Marks spoke at the Barnes Dennig annual Seminar for the Wholesale/Distribution Niche. He presented on “Creating a Digital Roadmap to Drive Profits.”

UID Sneak Peek: Mike Marks on the New Digital Reality of Distribution

Written by Mike Marks on Tuesday, 07 January 2020.

UID Sneak Peek: Mike Marks on the New Digital Reality of Distribution

Indian River Consulting Group Managing Partner Mike Marks is one of the permanent faculty members at the University of Innovative Distribution (UID). He helps define and lead courses in operations, executive management, sales, marketing and more. The program is tailored to wholesale distributors and manufacturers selling through wholesale distribution, and focused on developing actionable plans.

Featured in NAW: Complacency will lead you nowhere

Written by Mike Marks on Thursday, 19 December 2019.

Featured in NAW: Complacency will lead you nowhere

According to BigCommerce, more than 197 million people visit Amazon each month to browse more than 12 million products — and those numbers go up every day. But distributors don’t need to be afraid of Amazon. Rather, they need to innovate and sell to customers the way today’s customers want to buy.

Stump the Consultant: How Can Distributors Prepare for the World of AI?

Written by Mike Marks on Tuesday, 10 December 2019.

Stump the Consultant: How Can Distributors Prepare for the World of AI?

More and more, we’re seeing industries move toward integrating artificial intelligence (AI) into operations structures.

Survival in the Face of Amazon: What Distributors Must Do to Win

Written by Mike Marks on Tuesday, 30 July 2019.

Survival in the Face of Amazon: What Distributors Must Do to Win

Distributors can capitalize on what they already know, personalized customer service, when they pair it with today’s technology. Learn why distributors shouldn’t be afraid of Amazon in this article from Indian River Consulting Group (IRCG).

In the News: 7 Qualities of a Digital Distributor in 2020

Written by Mike Marks on Tuesday, 17 April 2018.

In the News: 7 Qualities of a Digital Distributor in 2020

Benchmarks help distributors identify where they're furthest behind their most innovative peers.

In the News: A Cure for Technology 'Analysis Paralysis'

Written by Mike Marks on Wednesday, 07 March 2018.

In the News: A Cure for Technology 'Analysis Paralysis'

Don't let your enthusiasm for the latetst and greatest technology outpace your understanding of what your customers want.

In the News: The 'Amazon Effect' Hits Distribution M&A

Written by Mike Marks on Tuesday, 02 January 2018.

In the News: The 'Amazon Effect' Hits Distribution M&A

Distribution markets remain fragmented, and disruption is fueling M&A activity.

 

The No. 1 Reason Distributors Fail to Make the Digital Transition

Written by Mike Marks on Tuesday, 06 June 2017.

The No. 1 Reason Distributors Fail to Make the Digital Transition

At the Industrial Supply Association’s annual convention this year, I spoke about the transition distributors must make to digital. This goes beyond just selling products online. It’s about using digital tools across your organization to serve customers more efficiently and profitably.

When It Comes to Digital, Don’t Be the Monkey Holding On to the Mango

on Wednesday, 03 May 2017.

When It Comes to Digital, Don’t Be the Monkey Holding On to the Mango

Have you heard the story about how to catch a monkey? Tie a jar with a mango inside to a tree. When the monkey tries to get the mango, his hand gets caught. Don’t be the monkey holding on to the mango.

Bridge the Disconnect Between Tech and Culture in the Use of Big Data

Written by Mike Marks on Tuesday, 04 April 2017.

Bridge the Disconnect Between Tech and Culture in the Use of Big Data

Only 1 in 5 e-commerce executives across industries rate their organizations as having a “world-class” data-driven culture, according to Clearhead’s 2016 Digital Optimization Benchmarking Study. While the study of 144 e-commerce executives found that most have analytics technology in place, staffing shortages, skills gaps and cultural barriers have meant that for many companies, “the technology that can improve customer experience, such as analytics, testing and personalization, sits on the shelf.”

From ISSA TV: Winning the Distribution Game in the Era of Online Retail

Written by Mike Marks on Wednesday, 23 March 2016.

From ISSA TV: Winning the Distribution Game in the Era of Online Retail

Don’t be afraid of Amazon; instead find a way to add value to your customers and keep them coming back to you because what you’re offering is in their best interests.

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