In the News: A Cure for Technology 'Analysis Paralysis'

Written by Mike Marks on Wednesday, 07 March 2018. Posted in Digital Distribution, Distribution

Amazon's success has led many distributors to believe that staying relevant is all about the technology. While it's true that a modern e-commerce system is fast becoming a requirement to do business, what many distributors are forgetting is that the only reason Amazon is successful is that their technology makes it easier for their customers to buy the way they want to buy. And the way Amazon's customers want to buy isn't necessarily the way your own customers want to buy.

Learn how to cut through the seemingly endless stream of new technologies and determine what is relevant to your business in my latest blog on Modern Distribution Management: Overwhelmed by New Technology? Here's What Really Matters.

About the Author

Mike Marks

Mike Marks

Mike Marks co-founded IRCG in April 1987. He began his consulting practice after working in distribution management for more than 20 years. Over the years, his narrow focus in B2B channel-driven markets has created an extensive number of deep executive relationships within virtually every business vertical in construction, industrial, OEM, agricultural, and healthcare.

Mike has led project teams that improve market access by aligning resources to growth opportunities serving manufacturers, dealers, and distributors. Clients have ranged from small privately owned firms to many of the industry’s market share leaders. Ownership structures have included owner-operators, private equity, ESOPs, and publically traded firms. Mike is proud of the teams work and the confidence clients have shown with additional project work.

He has written extensively, and is frequently quoted on many industry issues. He has substantial board experience on both public and private distribution firms. His contributions to the field include serving multiple terms as a Research Fellow with the National Association of Wholesaler-Distributors, permanent faculty at Purdue University’s University of Industrial Distribution, eight years as Graduate Adjunct Faculty in the Industrial Distribution Program at Texas A & M University, and rendering several precedent-setting expert opinions in contract disputes between manufacturers and distributors.

Prior to forming IRCG, Mike held the position of Executive Vice President at Lex Electronics, an $800 million vertically integrated electronics distributor in Stamford, CT. Mike’s path to management in his early career was through increasing responsibilities in sales and sales management. He also completed a tour of duty as a manufacturer’s representative.

blog comments powered by Disqus