Amazon’s success has led many distributors to believe that staying relevant is all about the technology. While it’s true that a modern e-commerce system is fast becoming a requirement to do business, what many distributors are forgetting is that the only reason Amazon is successful is that their technology makes it easier for their customers to buy the way they want to buy. And the way Amazon’s customers want to buy isn’t necessarily the way your own customers want to buy.
Learn how to cut through the seemingly endless stream of new technologies and determine what is relevant to your business in my latest blog on Modern Distribution Management: Overwhelmed by New Technology? Here’s What Really Matters.