Distributor Weekly Pandemic Revenue Index (PRI): December 21-December 25, 2020

Written by Mike Emerson on Tuesday, 29 December 2020. Posted in Pandemic Revenue Index

Each week, we’ll be tracking a snapshot of year-over-year distributor revenue with our Pandemic Revenue Index (PRI). We would like to increase the sample size and are asking you to consider helping the industry through these uncertain and unprecedented times. If you are interested, reach out to Mike Emerson, at memerson@ircg.com. The sample size for the week of December 21-December 25 is 12 firms.

IRCG Pandemic Revenue Index Dec 21 25 2020

As expected, the week ending on December 25 saw a large increase over the same week in 2019 since Christmas fell on Friday this year compared with Wednesday in 2019. The week ending on January 1 is identical in terms of when New Year’s Day falls, so it’s likely that the year will end with only two down weeks since Labor Day. 

Overall, the index is up 18.2% versus last year with 10 respondents reporting increases ranging from 5% to 57% and two companies reporting declines. 

Thanks for following along with us as we analyze the impact of this pandemic. As we collect more experiences, we will continue to share patterns as they emerge.

About the Author

Mike Emerson

Mike Emerson

Mike Emerson has been a IRCG partner since 2004. Mike joined Indian River in 1998 and has worked with hundreds of distributors and manufacturers of all sizes and within many lines of trade.

As a Partner in the firm, Mike has managed a broad array of projects. His main focus areas include: compensation design, strategy facilitation, market research, and data modeling and analysis.

Mike writes extensively on distributor and marketing channel topics and is frequently quoted on contemporary issues. He has authored four books, published by NAW: What’s Your Plan? Smart Salesforce Compensation in Wholesale Distribution, Working at Cross-Purposes: How Distributors and Manufacturers Can Manage Conflict Successfully, Value Creation Strategies for Wholesaler-Distributors and What’s the Right Plan? Effective Sales Incentive Design for Wholesaler-Distributors. Mike is also a university lecturer on marketing topics.

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