Pandemic Revenue Index (PRI): July 13-17, 2020

Written by Mike Emerson on Tuesday, 21 July 2020. Posted in Pandemic Revenue Index

Each week, we’ll be tracking a snapshot of year-over-year distributor revenue with our Pandemic Revenue Index (PRI).

We would like to increase the sample size and are asking you to consider helping the industry through these uncertain and unprecedented times.  If you are interested, reach out to Mike Emerson, at

IRCG Pandemic Revenue Index July 13 17 2020 

The sample size for the week of July 13-17 is 10 firms, which is the same as last week.

This week’s index shows a decrease in sales of 5.5% compared to the same week in 2019, which means we’ve now gone eight weeks with only one showing a double-digit decline. The plateauing trend with mid-single-digit declines continues, at least for now. Three participants posted gains this week while only one posted a decline greater than 20%, which mirrors last week, although the specific companies were not the same. 

It will be interesting to see how things play out over the next few weeks. Unless legislation is passed, the federal stimulus that has been supporting the economy to some degree will have fundamentally tapered off while the effects of the pandemic on society at large do not seem to be improving in many parts of the country.  

Thanks for following along with us as we analyze the impact of this pandemic. As we collect more experiences, we will continue to share patterns as they emerge.

About the Author

Mike Emerson

Mike Emerson

Mike Emerson has been a IRCG partner since 2004. Mike joined Indian River in 1998 and has worked with hundreds of distributors and manufacturers of all sizes and within many lines of trade.

As a Partner in the firm, Mike has managed a broad array of projects. His main focus areas include: compensation design, strategy facilitation, market research, and data modeling and analysis.

Mike writes extensively on distributor and marketing channel topics and is frequently quoted on contemporary issues. He has authored four books, published by NAW: What’s Your Plan? Smart Salesforce Compensation in Wholesale Distribution, Working at Cross-Purposes: How Distributors and Manufacturers Can Manage Conflict Successfully, Value Creation Strategies for Wholesaler-Distributors and What’s the Right Plan? Effective Sales Incentive Design for Wholesaler-Distributors. Mike is also a university lecturer on marketing topics.

blog comments powered by Disqus