Webcast: Your Playbook for Growth in 2020 featuring Mike Marks

Written by Mike Marks on Tuesday, 05 November 2019. Posted in Business Strategy, Webinars, Distribution, Manufacturing

webcast Your Playbook for Growth in 2020 featuring Mike MarksForecasters are pointing to market slowdowns in early 2020. And while things are expected to pick up again in the back half of the new year, this is no time to abandon your playbook.

Too often, distributors and manufacturers choose to sit on the sidelines until the storm clouds recede. Yet, this is a risky call. In fact, chances are that both traditional and nontraditional competitors will be ready to double down to take share from those who sit on the sidelines. Instead, it’s time to revisit your 2020 playbook. What is your strategy to leverage this disruptive environment and aim for growth in the new year?

On Thursday, Nov. 14 at 1 p.m. ET, I will host with MDM’s Tom Gale  a one-hour webcast where we will break down the landscape ahead and revealing the best tactics to stay competitive in 2020 and beyond. You will learn the core and emerging maneuvers in technology, analytics and talent needed to build an effective defense and growth strategy for the year ahead. Simultaneously, you can plan to position your company for the fundamental changes forecast across all distribution sectors.

Watch the webcast here.

About the Author

Mike Marks

Mike Marks

Mike Marks co-founded IRCG in April 1987. He began his consulting practice after working in distribution management for more than 20 years. Over the years, his narrow focus in B2B channel-driven markets has created an extensive number of deep executive relationships within virtually every business vertical in construction, industrial, OEM, agricultural, and healthcare.

Mike has led project teams that improve market access by aligning resources to growth opportunities serving manufacturers, dealers, and distributors. Clients have ranged from small privately owned firms to many of the industry’s market share leaders. Ownership structures have included owner-operators, private equity, ESOPs, and publically traded firms. Mike is proud of the teams work and the confidence clients have shown with additional project work.

He has written extensively, and is frequently quoted on many industry issues. He has substantial board experience on both public and private distribution firms. His contributions to the field include serving multiple terms as a Research Fellow with the National Association of Wholesaler-Distributors, permanent faculty at Purdue University’s University of Industrial Distribution, eight years as Graduate Adjunct Faculty in the Industrial Distribution Program at Texas A & M University, and rendering several precedent-setting expert opinions in contract disputes between manufacturers and distributors.

Prior to forming IRCG, Mike held the position of Executive Vice President at Lex Electronics, an $800 million vertically integrated electronics distributor in Stamford, CT. Mike’s path to management in his early career was through increasing responsibilities in sales and sales management. He also completed a tour of duty as a manufacturer’s representative.

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