Featured in NAW: Winning in a Post-Amazon World

Written by Mike Marks on Thursday, 30 January 2020. Posted in Digital Distribution, Business Strategy

Featured in NAW Winning in a Post Amazon WorldJust because Amazon is a household name doesn’t mean distributors must emulate its every move to compete.

IRCG Managing Partner Mike Marks’s latest guest post for the National Association of Wholesaler-Distributors offers up suggestions for distributors looking to succeed in the shadow of Amazon. It’s not about beating the online behemoth, but about creating more value in your own niche, for your own customers.

Reassess value and price so that you’re not competing on price alone, but on value-added services for your customers. Embrace digital tools to support a multichannel strategy. Improve the customer experience by learning how they want to buy, and how to ease their challenges. Through it all, remove inefficiencies from your sales channels to streamline your efforts and help your team sell smarter.

Prioritize the customer experience when identifying which investments to make and align your resources accordingly. This way, you’ll be playing the digital game in your own market, with your own target customers in mind.

Read the full article on NAW.org.

About the Author

Mike Marks

Mike Marks

Mike Marks co-founded IRCG in April 1987. He began his consulting practice after working in distribution management for more than 20 years. Over the years, his narrow focus in B2B channel-driven markets has created an extensive number of deep executive relationships within virtually every business vertical in construction, industrial, OEM, agricultural, and healthcare.

Mike has led project teams that improve market access by aligning resources to growth opportunities serving manufacturers, dealers, and distributors. Clients have ranged from small privately owned firms to many of the industry’s market share leaders. Ownership structures have included owner-operators, private equity, ESOPs, and publically traded firms. Mike is proud of the teams work and the confidence clients have shown with additional project work.

He has written extensively, and is frequently quoted on many industry issues. He has substantial board experience on both public and private distribution firms. His contributions to the field include serving multiple terms as a Research Fellow with the National Association of Wholesaler-Distributors, permanent faculty at Purdue University’s University of Industrial Distribution, eight years as Graduate Adjunct Faculty in the Industrial Distribution Program at Texas A & M University, and rendering several precedent-setting expert opinions in contract disputes between manufacturers and distributors.

Prior to forming IRCG, Mike held the position of Executive Vice President at Lex Electronics, an $800 million vertically integrated electronics distributor in Stamford, CT. Mike’s path to management in his early career was through increasing responsibilities in sales and sales management. He also completed a tour of duty as a manufacturer’s representative.

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