Distributor Weekly Pandemic Revenue Index (PRI): February 8-February 12, 2021

Written by Mike Emerson on Wednesday, 17 February 2021. Posted in Pandemic Revenue Index

Each week, we’ll be tracking a snapshot of year-over-year distributor revenue with our Pandemic Revenue Index (PRI). The index was created in March 2020 to try and provide a contemporaneous view on prevailing business conditions as the coronavirus began disrupting business. The index is made up of wholesale distribution companies in different industry verticals across the United States. Participants include companies with local and national footprints. The sample size for the week of February 8-February 12 is 13 firms.

IRCG Pandemic Revenue Index Feb 08 12 2021

After a double-digit growth week to start February, the index has returned to mid-single digits, which was the pattern through the better part of January.  

Seven respondents reported increases ranging from mid-single digits to 33% while six companies saw declines ranging from 1% to 12%.   

As we near the one-year anniversary of the index, we’ll be publishing some of the trends we’ve seen for the past 12 months as we wind the index down.

About the Author

Mike Emerson

Mike Emerson

Mike Emerson has been a IRCG partner since 2004. Mike joined Indian River in 1998 and has worked with hundreds of distributors and manufacturers of all sizes and within many lines of trade.

As a Partner in the firm, Mike has managed a broad array of projects. His main focus areas include: compensation design, strategy facilitation, market research, and data modeling and analysis.

Mike writes extensively on distributor and marketing channel topics and is frequently quoted on contemporary issues. He has authored four books, published by NAW: What’s Your Plan? Smart Salesforce Compensation in Wholesale Distribution, Working at Cross-Purposes: How Distributors and Manufacturers Can Manage Conflict Successfully, Value Creation Strategies for Wholesaler-Distributors and What’s the Right Plan? Effective Sales Incentive Design for Wholesaler-Distributors. Mike is also a university lecturer on marketing topics.

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