UID Sneak Peek: Dan Horan on Building an Intentional Brand
Of the 56 sessions offered at the University of Innovative Distribution in 2020, IRCG consultants will lead eight. Senior Associate Consultant Dan Horan will be presenting as a...
B2B Marketing
In Today’s Market, Branding Must Go Beyond Your Logo
In the digital age, branding is no longer just advertising, or logos and slogans. Now, successful branding requires a comprehensive strategy and it has to include the entire customer...
7 Strategies to Make Your B2B Marketing More Effective
Your customers are used to making purchases online in their daily lives. And, more and more, they expect ecommerce in the working world, too. Too many distributors don’t focus...
9 Tips for Distributors to Make the Most of Social Media
If you’re still wondering whether your business should be on social media, it’s easy to learn the answer: Ask your customers.
If they’re using it, then you should be,...
In the News: What Motivates Your Customers to Buy More?
It’s important to know the difference between one customer’s needs and another’s. Associate Consultant Dan Horan recently wrote about this in a guest post for Modern Distribution Management, What...
3 Steps to a More ‘Intentional’ Brand
Dan Horan offers distributors a pragmatic way to narrow the gap between their current brand and their ideal brand.
The Difference Between Good Branding and Great Branding
This is the second part of a four-part series on distributor branding.
What Makes a Brand in B2B?
IRCG Associate Consultant Dan Horan argues that a company brand is defined by much more than its logos or letterhead.
Overinvested in Sales, Underinvested in Marketing
Today’s buyer takes a much more active role in the buying process. These customers – who would much rather do their own research than be interrupted by a salesperson...